Recently, I bought car insurance online and in the process, observed a few interesting actionable sales strategy used by a few companies. Did you know that Internet accounts for 18 percent of financial products sold in India?)

To give you certain context, my car policy expired on July 27th and i came to know about this on 29th, hence search started for an insurance company that can renew the insurance without much hassle.

Search, as always started with Google and ended up with the companies who were running ads (congrats Goog)- i.e. ICICI and Bajaj Insurance.

Since the policy was expired, the insurance company had to send a surveyor to verify car details and that's where the fun began.

Bajaj Insurance outrightly told me that I need to go to the nearest dealer to get the process started. Essentially. online selling was restricted to *standard* process and a little deviation wasn't part of the deal.

On the other hand, ICICI did a very simple thing, they took my money, put the renewal under 'to be approved' state, sent a surveyor who did the necessary inspection and later approved the renewal.


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